SMEs: Should You Build An App For Your Business?
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new” (Socrates)
What’s the big deal?
They are a direct channel to your customers. If customers use your app, they are less likely to use Google when needing your product or service – they will just click on your app on their mobile phone.
There is plenty of value added to both parties. The customer has the convenience of using the app and can, for example, get better pricing as a loyal customer or easily find accessible information on your services and products. From your point of view you have a “locked in” sale.
It’s a good way of building your brand and gaining brand recognition. The more a customer becomes aware of your brand, the more likely that customer will try your product or service.
- A cardinal rule of marketing is getting to know your customers. An app is an effective way of engaging with them.
Apps aren’t for everyone
How to get your own
As apps can improve your business, why not think about developing your own one?
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